Sex-based marketing still hits the spot
If anyone thought sex didn’t sell anymore, think again. Lithuania has really hit the spot (so to speak) with this great new campaign to market… Read More »Sex-based marketing still hits the spot
News
Before the age of selfies and smartphones
THROWBACK THURSDAY: Replace the compact with a smartphone (and add a bit of colour) and this could be a commercial from the 2017 cosmetics catalogue.… Read More »Before the age of selfies and smartphones
A free look at what a comprehensive strategy can do
Next week, Flat Cat Marketing will begin a project that enables us to produce a comprehensive marketing strategy for one small business (preferably a bicycle… Read More »A free look at what a comprehensive strategy can do
Throwback Thursday – breaking gender stereotypes or using shock value?
Old television commercials provide a great insight into the Australian culture of years gone by. The question with this old Trix ad concerns motivation. Why… Read More »Throwback Thursday – breaking gender stereotypes or using shock value?
Throwback Thursday – The Tarax reinvention
Despite the abominable name (sounds more like a drug or a laxative), Tarax was one of the great marketing innovators. Tarax was a great regional… Read More »Throwback Thursday – The Tarax reinvention
Make your message stick
Why do some marketing ideas drift off into the ether while others stick (as my mother would say) like shit to a blanket? Grabbing someone’s… Read More »Make your message stick
Cutting through the crap
There’s a lot of advertising out there. And without a well-designed strategy, your ad will be just one more on the heap. That would be… Read More »Cutting through the crap