Vax ad a far cry from the reaper
The Federal Government has started their vaccine promotion campaign – at a cost of $24 million – so we can now look back and compare… Read More »Vax ad a far cry from the reaper
News
Holy Smokes
A few decades ago, smoking was big money – the tobacco industry funded whole advertising agencies as well as funding major sporting codes and events.… Read More »Holy Smokes
Hogan’s a hero of beer ad
How good is this commercial featuring some famous old faces? The team’s back together for a commercial from Hotel Brunswick and Ballina’s Seven Mile Brewery.… Read More »Hogan’s a hero of beer ad
Selling the shots
Selling tequila shots is easy. Selling vaccine shots: Not so much. In the new year, we will see governments around the world trying to convince… Read More »Selling the shots
Creative marketing key to survival
A disastrous start to 2020 will be the death knell for some. There’s no way to sugar-coat it. But successful businesses will be those who… Read More »Creative marketing key to survival
Fire Break
Every summer there’s hundreds of bushfires in Australia and a few of them make the news. But every now and then, they make the news… Read More »Fire Break
Luke, use The Flux
The word for the day is hypnagogia, the topic is creativity, and the pop culture reference of the day (apart from Luke Skywalker) is the… Read More »Luke, use The Flux
Marketing built on a belief
One of the greatest (and most profitable) narratives ever created is the billion-dollar tradition that was built on a single belief. The true origins of… Read More »Marketing built on a belief
Best value marketing for 2020
December 31 is coming around (like it does on an annual basis) and another year is about to roll around like a page in the… Read More »Best value marketing for 2020
Best promo of the year (probably)
Early contender for Best Marketing of the Year award is Coles with its “Little Shop” promotion. Even Woolworths had to admit their own sales volumes… Read More »Best promo of the year (probably)