Creative marketing key to survival
A disastrous start to 2020 will be the death knell for some. There’s no way to sugar-coat it. But successful businesses will be those who… Read More »Creative marketing key to survival
Marketing
Marketing built on a belief
One of the greatest (and most profitable) narratives ever created is the billion-dollar tradition that was built on a single belief. The true origins of… Read More »Marketing built on a belief
Best value marketing for 2020
December 31 is coming around (like it does on an annual basis) and another year is about to roll around like a page in the… Read More »Best value marketing for 2020
Best promo of the year (probably)
Early contender for Best Marketing of the Year award is Coles with its “Little Shop” promotion. Even Woolworths had to admit their own sales volumes… Read More »Best promo of the year (probably)
Sex-based marketing still hits the spot
If anyone thought sex didn’t sell anymore, think again. Lithuania has really hit the spot (so to speak) with this great new campaign to market… Read More »Sex-based marketing still hits the spot
A free look at what a comprehensive strategy can do
Next week, Flat Cat Marketing will begin a project that enables us to produce a comprehensive marketing strategy for one small business (preferably a bicycle… Read More »A free look at what a comprehensive strategy can do
Throwback Thursday – breaking gender stereotypes or using shock value?
Old television commercials provide a great insight into the Australian culture of years gone by. The question with this old Trix ad concerns motivation. Why… Read More »Throwback Thursday – breaking gender stereotypes or using shock value?
Throwback Thursday – The Tarax reinvention
Despite the abominable name (sounds more like a drug or a laxative), Tarax was one of the great marketing innovators. Tarax was a great regional… Read More »Throwback Thursday – The Tarax reinvention
Make your message stick
Why do some marketing ideas drift off into the ether while others stick (as my mother would say) like shit to a blanket? Grabbing someone’s… Read More »Make your message stick
Cutting through the crap
There’s a lot of advertising out there. And without a well-designed strategy, your ad will be just one more on the heap. That would be… Read More »Cutting through the crap