Getting the Marketing Strategy right is like getting the foundations right when building a home. It doesn’t matter how good everything else is built – if the foundations aren’t right, then the whole structure falls down. Unfortunately, this is the area that most organisations neglect, preferring to leap straight to an advertising campaign. If you haven’t done the hard work on the market research and strategy development, how do you know you are even reaching the right people? How do you know you are delivering the right message? How do you know your marketing efforts will work? Flat Cat’s understanding of marketing fundamentals and neuroscience, combined with a track record of creative concepts and innovation, give you confidence in answering those questions. Marketing agencies in Mackay tend to have a core strength – an advertising booking agency, graphic design agency, digital advertising agency, web builder company, etc. While Flat Cat Marketing does all those things (as most marketing companies do), the core strength is in getting that marketing strategy right.