Unique Selling Propositions
Any effective marketing plan must revolve around the Unique Selling Proposition (USP). The USP is simply what the business has to offer that no other business offers. If your business sells coffee, it is in competition with lots of others. How you differentiate your business is your unique selling proposition. Selling espresso coffee delivered to the workplace may be one way to differentiate from competitors. However, mobile coffee businesses are springing up fast enough to create competition there too. The challenge to differentiate from competitors is an ongoing process.
Identifying the unique selling proposition is not an easy task and many business managers find it difficult to define.A unique selling proposition for Flat Cat is our method of identifying USPs for businesses. We don't go into too much detail on how we go about it because that would be like publishing our 11 secret herbs and spices. However, it's almost like having an unfair advantage because we know the USP we have identified is THE USP. Fortunately, the same method also helps us identify new ways to differentiate so you can stay one step ahead of the competition.
The importance of knowing how a business REALLY differentiates itself cannot be overestimated. It gives you the opportunity to promote what people really want, instead of wasting time and money on promoting an entire industry or, worse, promoting something your target customers aren't interested in.
Products & Services
- Marketing Strategy Development
- Customer Analysis
- Competitor Analysis
- Independent Surveys
- Marketing Consultancy
- Public Relations Strategy Development
- Media Releases
- Photography
- Copy Writing
- Graphic Design
- Printing & Publishing
- Distribution
