Public Relations
Ask a dozen PR professionals what public relations is about and you'll get a dozen different answers. The answers are usually a reflection of what the PR professional wants to push, which is usually an area in which they excel. Flat Cat defines the subject using the Masterpiece Business approach. If marketing is about managing the relationship between product and customers, public relations takes the approach one step further. Public relations concerns not just the product/service but the whole organisation. On the other side of the relationship, public relations includes customers AND key stakeholders, even people who will never be customers. Maintaining a good relationship with customers and the community ultimately means profit on the bottom line, which is why public relations has such a high value.
The two sides of public relations
A well-prepared business will enjoy strong relationships with customers and the general public, as well as being in a good position to deal with the odd crisis when it arises. The Public Relations Strategy will outline how to attract good publicity and how to manage potentially bad publicity. An organisation that works hard on maintaining their positive public relations will have a head start when things go wrong. Clever public relations (and organisational management overall) will ensure bad publicity is avoided because prevention is easier than cure.
Stick to the facts
In business, you can’t afford to take things for granted. Business success depends on making
the right decisions and the best decisions are
based on the best information. Innovation
comes from questioning established beliefs
that are not founded on facts. When you
know your information is fact, you can have confidence in your solutions.
