The Marketing Plan
When all the research, surveys, and analyses are completed and the marketing strategy produced, it's time to get down to the nitty gritty of effective marketing. The marketing plan uses all the information from the strategy to produce a simple guide for implementation. The marketing plan describes how the marketing and advertising will be carried out, including slogans, images, audio/visuals, sales tools, and templates. An action plan outlines who does what and when to implement the plan. Importantly, the marketing plan also spells out how to measure the success of the strategy and receive feedback for fine tuning. A successful strategy will acheive specific goals designed, through the Masterpiece Business approach, to acheive the goals of the business owner.
Implementing the Marketing Plan
The marketing plan is designed to be simple and easy to follow to allow the business manager, marketing manager, or designated staff member to implement. Most clients contract Flat Cat to implement the plan because Flat Cat has established media relationships, as well as design and production capability. The advantage, particularly with smaller companies is having someone involved in the business with a marketing focus who can identify opportunities as they arise.
Products & Services
- Marketing Strategy Development
- Customer Analysis
- Competitor Analysis
- Independent Surveys
- Marketing Consultancy
- Public Relations Strategy Development
- Media Releases
- Photography
- Copy Writing
- Graphic Design
- Printing & Publishing
- Distribution
