Marketing - The Flat Cat way
The key to developing an effective marketing strategy is starting at the very beginning and finding out the truth about your relationship with the customer. But discovering the truth is not as simple as it sounds and it's tempting to take shortcuts. Marketing the Flat Cat way involves research and analysis of the key elements in the marketing process - the business, the customer, the message, and the medium. Armed with real ammunition, a marketing strategy helps get real results, rather than taking the shotgun approach to advertising.
Business and the message
Flat Cat uses a unique proven technique for asking the right questions of the right people to get to the truth about key business strengths. What a business does well should be the reasons why customers choose to spend their hard-earned money with that business. These key business strengths make up the message to be communicated to potential customers.
Customers and the medium
Knowing your customers is just as important as knowing your business. Actually, knowing your customers is more important because customers determine what your business is and what it does. Flat Cat conducts surveys and market research to define who current and potential customers are and everything about them. Knowing the demographics and the personal characteristics of current and potential customers enables Flat Cat to select the most effective medium for establishing and maintaining customer relationships.
We’re not selling to you
If you don’t like your new slogan or logo or
new advertisement, that’s fine. We’re not selling
to you. We’re selling to your customers. If your
customers don’t like it, then we have a problem.
Business owners and managers are often not part
of the target market so they have to remove their
opinions from the decision-making process and focus
on the real target.
