Customers - who the bloody hell are they?
Customers are probably the most important part of any business yet we often find little attention is paid to them and little is known about them. Marketing is about the relationship between product and customer (Flat Cat rule #7) so customer analysis is a critical part of any marketing strategy. Getting it right helps lay the foundation for more effective marketing. Flat Cat begins by asking the simple question: "Who are your customers?" as well as doing research to define the current and potential customer base. But Flat Cat's unique Masterpiece Business techniques ensure the right questions are asked of the right people. Finding out exactly who your customers are, what they want, and why they deal with your business is the key to keeping them happy and finding new customers.
Customer surveys
Finding out information about customers can often be a tricky proposition for a business. Customers can be inclined to provide the information they think the business wants. More importantly, customers may tell their friends what they don't like about your business but they are less inclined to tell you. As an independent organisation, Flat Cat conducts surveys that provide valuable information as well as crucial feedback - positive and negative.
Products & Services
- Marketing Strategy Development
- Customer Analysis
- Competitor Analysis
- Independent Surveys
- Marketing Consultancy
- Public Relations Strategy Development
- Media Releases
- Photography
- Copy Writing
- Graphic Design
- Printing & Publishing
- Distribution
