Advertising & Design
Marketing and advertising are two different things. Related - but different. Marketing is about managing the entire relationship between product and customer. Advertising is only relevant when managing some of the communication from the business to the customer. Marketing includes managing feedback from the customer to the business. Marketing also includes managing the business to enhance the relationship and managing the customer to enhance the relationship.
The key to good advertising
Anyone can advertise - but if you want to get cost-effective results, you need to advertise smart. Smart advertising is finding the right way to tell the right message to the right people. A comprehensive marketing strategy will tell you what the "right" medium, message, and audience are.
The "right" medium will depend on who the target customers are and how they live their life. If they listen to top-40 music, then a top-40 radio station is a great medium (the trick is knowing they like top-40). A full marketing strategy will outline exactly which media to use for a specific business, but for businesses, generally, there are some basic tips on media selection.
Working with the media is much easier and more effective when you know what you're doing. For this reason, using an expert in the field is worth the investment. Flat Cat has an understanding of the traditional media (strengths and weaknesses), as well as proven techniques for developing innovative ways to get your message out (sometimes at no cost).
For people who use the media regularly, Flat Cat offers a series of advertising training sessions that can be tailored to suit the specific business.
Graphic Design that works
At Flat Cat we believe in good quality design. What is a good design? A good design is something that is not only aesthetically pleasing but also is packed with the right content for the target audience. It's easy to read, eye catching and informative. The right content is not only words but also imagery - photos, pictures, logos and a good use of colour. With all these elements coming together, you'll be getting the most out of your marketing campaign and, of course, getting your target market's attention.
We can design everything that your business may need. Be it a new corporate identity for a new business, a corporate identity update or the design work for a new marketing campaign. If you're wanting good quality design that targets the right people then we're the people you need.
Perception is reality
I know it’s good quality, you know it’s good
quality. But if the customer thinks it’s cheap
and nasty, then in the customer’s reality, it is
cheap and nasty. Unfortunately, the decision
to buy is made in the customer’s reality. As
much as it may hurt to admit - saying “people
think that but it’s not true” is a waste of
oxygen. You can’t just make a product better quality and value, you have to make people
believe it is better quality and value.
